ANNOUNCING 'YES! 50 SCIENTIFICALLY PROVEN WAYS TO BE PERSUASIVE' JUNE 10TH 2008 RELEASE DATE!

By Rhiannon Garcia

For over two decades Robert Cialdini’s Influence has been the accepted sourcebook on the topic of persuasion and social influence, selling over one million copies. Now Cialdini teams up with Noah Goldstein and Steve Martin to introduce a host of new findings and to teach you how to be more persuasive at work, home and elsewhere in their new book Yes! 50 Scientifically Proven Ways To Be Persuasive (Free Press; June 10, 2008; $25.00).

Based on over sixty years of research and many fascinating new studies, several of which were conducted by them, the authors introduce simple but remarkably powerful techniques for moving people in your direction. In addition to introducing a variety of effective persuasion strategies, they also discuss the types of things to watch out for to help you resist both subtle and overt influences on your decision making. Read More!

Get Out the Vote by Getting Into the Science of Persuasion

By Noah Goldstein, Ph.D.

As any politician will tell you, in election periods, there is enormous pressure for candidates to not only convince the electorate that they are the most qualified person to represent them in public office, but also to draw those supporters to the polls on Election Day to secure their vote. Although candidates are typically focused on spending their campaign war chests on television advertisements, mailings and media appearances, the truly astute candidate—and probably the winning candidate—will look to harness not just the art of persuasion, but the science as well. What are three simple strategies that campaigners can use to increase turnout? Full Article

Yes! honored by Royal Society

Yes! has been selected by the Royal Society to be a candidate for the The Royal Society Prize for Science Books. Yes! is in good company for this prestigious prize. Click here to see the entire list of candidates.