Issue 81: March 2008
Dr. Robert Cialdini,
President of INFLUENCE AT WORK
Products
Influence: Science and Practice (over one million copies sold.)
Is the Goal or the Whole the Best Motivator?
By Noah Goldstein, Ph.D.
We’ve all heard the saying that “A journey of a thousand miles begins with a single step.” Such a message can be inspiring for those about to embark on a long and difficult path. But somewhere between their first step and their last, the original inspiration can seem as distant as the finish line, and their motivation to carry on can wane. How can we most effectively encourage people in this situation to continue marching toward their goal without taking a permanent detour? Full Article
Robert Cialdini Receives Honor in Switzerland
Dr. Cialdini was recently honored by the conferral of an honorary doctoral degree from the University of Basel.
"I am honored and humbled to have been selected for this prestigious designation." said Dr. Cialdini.
This event took place in a historic church and was full of pomp and circumstance. It was even more meaningful because it was instigated by the faculty at the prestigious Institut fur Psychologie, Universitat Basel.
Dr Cialdini after the ceremony with Michaela Waenke, Ph. D. Professor of Psychology at the Institute for Psychology at the University of Basel in Switzerland and Bobette Gorden from INFLUENCE AT WORK.
Celebrating with colleagues, friends and family in Basel Switzerland...Good food, good wine, good company.
Dr. Robert Cialdini joins Dutch management experts in seminar 'The Psychology of Persuasion'
On 22nd April 2008, Dr. Cialdini will be the keynote speaker at a leading Dutch management conference on influencing and persuasion. Dr. Cialdini will join a lineup of famous Dutch experts like Ben Tiggelaar and prof. Roos Vonk. All experts have one thing in common: they are inspired by Dr. Cialdini's research results. For more information: www.denkproducties.nl/overtuigen (in Dutch)
