ANNOUNCING 'YES! 50 SCIENTIFICALLY PROVEN WAYS TO BE PERSUASIVE' JUNE 10TH 2008 RELEASE DATE!

Yes! 50 Scientifically Proven Ways To Be Persuasive, scientifically proves that it’s not what you say, but how you say it that really counts. Authors Noah Goldstein, Steve Martin, and Robert Cialdini explain the hidden rules of persuasion that will revolutionize how you advertise, act, write, and speak. In brief, bite-sized chapters, readers will learn vital lessons that will help make them more persuasive at work and at home. And the authors don’t just talk statistics – they highlight real-life anecdotes and vividly bring the lessons to life.

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“Goldstein, Martin and Cialdini…demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior. The authors illustrate the simple and surprising approaches that can hone a company’s marketing strategies. This amusing book has equal value and appeal for executives, salespeople – even parents trying to persuade their kids to do homework.” — Publishers Weekly

“This book is surprising, provocative and fun. Either read it, or find yourself persuaded by those who did.” — Tim Harford, international bestselling author, The Logic of Life And the Undercover Economist

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