A Hypocritical Oath

By Noah Goldstein, Ph.D.

Although the instruction from the Hippocratic Oath to do no harm applies most directly to medical doctors, most people will agree that harming anything—be it other people, an organization, or the environment—is generally an undesirable outcome. But how can leading others to take a different kind of pledge—a hypocritical oath—divert them from their harmful paths? Full Article

Yes! Authors Recording Podcasts        

Because so many of you have asked, the authors of Yes! for recordings, Dr. Noah Goldstein, Steve Martin and Dr. Robert Cialdini prepared scripts based on their new book and went into the studio. They were able to make these recording both here and in the UK. The results were a series of podcasts describing some of the remarkably easy, yet powerful ways to be more persuasive based on the science of influence.

Click here to hear Dr. Cialdini on The Hidden Danger of Being the Brightest Person in the Room, There are valuable lessons here for all kinds of leaders. Whether you're a CEO, president, team leader, project leader, manager, CFO, office manager, Den Mother, committee chair or CMO, you'll get some important actionable information here.

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From left: Dr. Noah Goldstein, Dr. Robert Cialdini and Steve Martin, CMCT.