Inside Influence Report

A Great Recipe for Employee Productivity…in Five Easy Minutes

By Noah Goldstein, Ph.D.

When it comes to encouraging employees to be productive workers, managers seemingly have many tools in their motivational toolbox at their disposal. For example, perhaps they can increase worker motivation by offering to pay more to workers who are especially productive. Or maybe they can try to enhance overall employee morale by including them in a profit-sharing program. Or perhaps they could try to provide recognition to the best workers by offering rewards such as toasters, iPhones, and vacations. Although all of these tactics have the potential to be effective, they can be extremely costly to implement. However, some new research suggests a recipe for success without spending a dime, all in five easy minutes.

Getting People Who Don’t Buy to Buy Enthusiastically

On November 3rd, Dr. Cialdini, along with Dan Ariely, Ori Brafman, Pam Danziger, Dan Hill and Christophe Morin were interviewed for the Extraordinary Minds webcast, “Getting People Who Don’t Buy to Buy Enthusiastically”.

During this interview Dr. Cialdini gave answers to the following questions:

1. In all the research and analysis you’ve done on the subject tell us one to four of the most important and perhaps unexpected distinctions that you realized or discovered that would benefit our members the most?
2. How does conventional marketing overlook or miss totally the power of the brain based/understanding of brain based messaging?
3. How do you shift your marketing focus from old school to brain based and why?
4. How would you go about specifically using your findings or methodologies to improve or transform the performance of specific marketing steps?
5. Give us a process – a simplified short course primer – of how to immerse your business or your marketing/advertising people in the latest scientific understandings about buying behavior
6. What’s the biggest single change that listeners need to do right now – if you were doing an immediate intervention in the listeners businesses what would you do, and why?
7. Through the lens of your expertise; What one question do you wish we would have asked you, that we didn’t, that relates to helping members on this call make their business more profitable, more successful, more competitively advantageous right now and into the future? Why is it an important question? And had we asked, what would your answer be?

To listen to Dr. Cialdini’s interview, click here. 
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