This new article just came out from Psychology Today written by Dr. Douglas Kenrick

 

  Check out this new animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.

Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive.

To Order Yes! :

US Amazon http://tinyurl.com/afbam9g 
UK Amazon http://tinyurl.com/adxrp6c

IAW USA: www.influenceatwork.com
IAW UK: www.influenceatwork.co.uk/

By:  Steve Martin, CMCT

Whether you are looking to position your company as the obvious choice for that lucrative new contract or to position yourself as the obvious choice for that new promotion an important part of your influence strategy will be to highlight your previous experiences and past accomplishments. The skills you have developed and the successes you have achieved can serve as important pointers serving to persuade future customers and employers alike to choose your organization or you.

But when it comes to convincing others, doesn’t prospect beat precedent? And as a result won’t people be more persuaded by your potential to deliver for them in the future rather than the success you have had delivering for others in the past.

When it comes to the business of influencing others, where should you focus most of your attention – describing the realities of your past, or communicating your potential to deliver in the future? 

Read more ...

 

Kevin posted some great photos of himself and his friends reading an array of Dr. Cialdini’s books.  We asked Kevin to share a little bit about himself and here is what he had to say:

“My name is Kevin, I’m a college student. I’ve been going to Laney College for a little over a year now. My major is Business Administration. Some of my hobbies include listening to music, watching movies, and playing video games. My psychology teacher introduced me to some of Dr. Cialdini’s books. I love reading his books especially “Yes!”, the book really helps me become a good communicator. His books help me figure out what career or path I should pursue. “

Thanks to all who entered.  We had a great time with this contest because of all the creative photos we got to see! 

Stay tuned for more contests and for more ethical applications of The Science of Influence!

By Steve Martin, CMCT

Imagine one day that you and a friend meet for coffee. After ordering and paying for your drinks the barista hands you a loyalty card and explains that each time you buy a cup of coffee, they will stamp your card. The Barista further explains that once you have collected ten stamps, you can claim a free cup of coffee. You take the card noticing that they have already stamped your card twice indicating the progress you have made towards gaining that free cup of coffee. That progress could be framed in two ways. You are 20% of the way towards achieving that free cup of coffee. Or it could mean that you have 80% left to go.

But which is more likely to motivate you to complete the task? It turns out the answer could provide valuable insights, not just in making coffee shop loyalty programs more successful, but for anyone looking to influence either themselves, or others, to complete a task.

You have already completed 10% of this article, so click “Read More” below to continue reading.

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The September Public Principles of Persuasion (POP) Workshop was a huge success. 

 

 

Recently, thirty smart and insightful people participated in the POP Workshop in the Phoenix area to learn how to ethically apply the Science of Influence in business.   Our fearless trainer was Dr. Gregory Neidert, Director of Training for INFLUENCE AT WORK. 

 

We all learned, laughed and experienced new material that taught us fresh methods to use the potent research of Dr. Robert Cialdini.  We wish we could have heard your insights into this new material as well.

 

If you would like to join us for the next open to the public POP Workshop in September, our early bird deadline ends November 1st.  This workshop has sold out for years.  If your job includes the need to influence others inside or outside of your organization,  join us this September so later you won’t have to hear, “We missed you!”.

 

Click here to See what you have been missing.

 

“I don’t see how any business can survive without this training”  Ramon Diaz of  DesignArounds

 

“These two days were extremely well spent!  This workshop is the perfect mix of theory and practice – big ideas and real world application.”  Daniel Pink, Author

 

“I would highly recommend this program to anyone seeking to improve their skills in ethical influence. So that means EVERYONE!”  Will Brooks of The Brooks Group